Suman Lederer at EDULEARN13 in Barcelona
Presentation of Paper – Introduction of Film as Additional Resource for Transferring Skills in Intercultural Communication Management
The Institute for Communication, Marketing & Sales was represented by Suman Lederer, BA, BBA, M.A.I.S at the EDULEARN 2013, the International Conference on Education and New Learning Technologies, which took place in Barcelona from July 1-3, 2013. EDULEARN13 is an International Forum to present projects and discuss the latest innovations and results in the field of New Technologies in Education, E-learning and methodologies applied to Education and Research. It is attended by educationalists in various fields and from all over the world. Based on the lectures in Bachelor as well as Master Degrees, Intercultural Communication Management, Suman Lederer presented the paper – Introduction of Film as Additional Resource for Transferring Skills in Intercultural Communication Management.
At Undergraduate/Graduate levels, lectures for transferring practical skills normally include theoretical models explained in class, as well as exercises to practice the theories. The movie ‘Outsourced’ was introduced in the lecture Intercultural Communication Management to illustrate examples of various existing models (Hofstede, Trompenaars, Hall) in Intercultural Communication. The movie inculcates a variety of scenes which illustrate very well the essence of the various dimensions of the above-mentioned models. Although the film contains many faux pas, these are projected in a hilarious and not negative manner so that a substantial discussion of the dimensions is possible without creating any negative atmosphere in the class. The introduction of the movie ‘Outsourced’ in the lecture, as an additional resource, has been very helpful in deepening the understanding for the theory.